VEJA's first London store opens at 45 Monmouth Street, in the center of Seven Dials. Located between Covent Garden and Soho, Seven Dials is where seven streets come together.

VEJA and Deidra Hodgson, a London based interior designer, collaborated on the concept for the store.

The building's exterior reveals a clean, simple space that reflects VEJA's style across 137 sqm: keeping it simple, using local materials, and working with what's already there. The space features around 5.000 bricks made in France, custom-cut. VEJA's team picked natural stone because of its low impact.

Natural stone bricks, unlike clay ones, are made without firing, which reduces their carbon footprint. These cool-toned bricks give a modern look to London's style. Marking a first for VEJA, restock pairs will be delivered to the store daily by bike.

The new space will have an in-store cobbler station who can repair and clean sneakers and shoes from all brands. With VEJA London, we're extending our CLEAN, REPAIR and COLLECT project to the 6 existing in-store cobbler stations worldwide, located in Paris, Bordeaux, Berlin, Madrid, and Brooklyn.